Share the Care
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brand recommended by moms worldwide1
For over 40 years, we've created superior products and solutions that help you care f...
At Philips Avent, we know that mums care best when they also care for themselves
Pressures and expectations on new mums have never felt higher.
The society pressure is real2
93% of moms of an toddler say self-care is essential
but 8 in 10 get less than an hour of personal time per day
The society pressure is real
57% of moms have one hour or less for self care
Most new moms want support with mental/emotional health (postpartum depression, feelings of isolation, decision fatigue) and self-care/recovery (breaks, light exercise, therapy).
The society pressure is real
79% of mothers sleep less than before having children
90% of People are Willing to Help New Parents—Yet 62% of Moms, including 76% of Hispanic Moms, Have Difficulty Voicing Their Needs: It’s Time for the Village to Step in with Support
The society pressure is real
75% feel pressures have increased in the last 10 years
When people understand postpartum health needs, they're 2.5x more likely to offer support.
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How Philips Avent products help share the care
Together, we can share the care to help your baby grow up in a world that’s as cared for as they are. At Philips Avent, we believe it is our responsibility to provide more sustainable choices that allow you to give the best care to your little one, with as little impact on the planet as possible.
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Based on an online satisfaction survey conducted globally with 8,139 users of mother and child care brands and products in 2024.
About the research - The international research was carried out by OnePoll on behalf of Philips in November 2023 with 12,000 moms with children aged 0-3 in each the following countries: US, France, India, Indonesia, Poland, Turkey, Brazil, Germany (total of 12,000 mom respondents). The research also includes questions asked to 2,000 members of the general population (weighted to be Nationally Representative on the basis of age/gender/region) in each of the same countries as listed above (total of 16,000 general population respondents).